AdMob Mobile Metrics

Our Insights on the Mobile Ecosystem

AdMob Mobile Metrics is a new report with market level data. We store and analyze the data from every ad request, impression, and click and use this to optimize ad matching. Every day, we see ad requests from more than 160 countries. Each month, we analyze this data to produce our AdMob Mobile Metrics Report covering manufacturer, device and country-specific data on AdMob's top five markets by impressions served: US, UK, India, Indonesia, and South Africa.

Publishers want to better understand mobile data use by operator and by device to target their content and optimize their site performance. Advertisers want to understand demographics and device capabilities as they plan their campaigns. We hope you’ll find that this data snapshot provides insights into trends in the mobile ecosystem.

Here are a few interesting findings from the most recent report:

• For our featured section this month, we estimated the rate of growth of the mobile web by tracking a fixed group of our publishers. We found that traffic for this controlled group more than doubled from July 2007 to June 2008, with the US and UK growing substantially faster than the worldwide rate.
• AdMob served over 3.6 billion ads in June, a 19.7% increase month over month.
• Strong growth in US and UK inventory, with ad requests growing 18.7% and 16.3%, respectively.
• 24.3% of ad requests worldwide were from Smartphones, up from 22.4% in May.
• Apple again saw strong growth, with impressions from the iPhone and iTouch growing 32% worldwide to 52 million in June (34 million in the US).