Content Guidelines
  1. Ads must redirect to sites that are formatted for display on a mobile screen. To ensure a high quality experience for advertisers, publishers, and users, our ad network is targeted towards mobile devices and sites formatted for a mobile browser. If you don't have a mobile site, AdMob provides a tool, Landing Pages, that lets you easily create a mobile landing page for your ad.

  2. AdMob does not run ads on sites with the following types of content, nor does it allow advertising for products or services which contain the following types of content:
    • Nudity
      • Exposed breasts
      • Bare buttocks
      • Visible genitals
    • Sexual material
      • Obscured or implied sexual acts
      • Visible sexual touching
      • Explicit sexual language
      • Erections/explicit sexual acts
      • Erotica
    • Violence
      • Assault/rape
      • Injury to human beings
      • Injury to animals
      • Blood and dismemberment, human beings
      • Blood and dismemberment, animals
      • Torture or killing of human beings
      • Torture or killing of animals
    • Alcohol
      • Content devoted to the promotion of beer or hard alcohol.
    • Anti or Hateful Speech - Content promoting violence or advocating against a particular group is not permitted. This includes but is not limited to groups identified by their:
      • Race or ethnic origin
      • Color
      • National origin
      • Religion
      • Disability
      • Sex
      • Age
      • Veteran status
      • Sexual orientation/Gender identity
    • Drugs - Content promoting drugs and drug paraphernalia. This includes drug accessories, illegal drugs, and herbal drugs such as salvia and magic mushrooms.
    • Gambling - Content devoted to the promotion of gambling, wagering or betting of any kind. (Only applies to the US and other countries in which such content is illegal.)
    • Prostitution - Content promoting prostitution.
    • Tobacco and Cigarettes - Content promoting tobacco or tobacco-related products.
    • Weapons - Content promoting certain weapons, such as firearms, ammunition, balisongs, butterfly knives, and brass knuckles.