Help for Advertisers

 
 

Ad Approval Policies

Maintaining High Standards for the User Experience

AdMob's ads are evaluated through both automated and manual moderation processes. All ads are reviewed for compliance with our Content Guidelines. The AdMob team looks at both the ad text and landing page content as part of the review process.

Network
Policies

Site
Specific
Tools

Machine Process Admob Moderators
Ad Text & Site Review
Exclude inappropriate ads
Ad Classification
Categorize ad & assign rating
Ad Category & Rating Filter
Exclude by category and/or rating
URL Filter
Exclude based on destination site
Ad Text Filter
Exclude terms from ad copy
Set Auto/Manual Ad Approval
Full publisher control over which ads run
Eligible Ads
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