AdMob - Help

Help Topics

General

Advertisers

Register for an AdMob Marketplace Account
Create an Ad
Performance Ads
Brand Ads
Edit an Existing Ad
Where Ads Will Appear
Target the Specific Users
You Want to Reach
Ad Pricing
Add Funds to Your Account
Ad Balance Notification Tool
Create a Mobile Landing Page
Ad Approval Policies
Monitoring Performance & Campaign Optimization

Publishers

Help for Advertisers

Monitoring Performance & Campaign Optimization

AdMob offers real-time reporting providing advertisers with full control of your campaigns and the flexibility of looking at overall ad campaign performance, or drilling into specific ad performance.

For Advertisers...

Manage costs
Monitor clicks, click-through-rates and impressions

The Ad Stats tool helps you manage costs and monitor click-through-rates. The Stats tool also provides a detailed report of metrics including impressions served, number of clicks, click-through-rates (CTR), average cost-per-click (CPC) and total cost for each campaign. For further details, you can also download a .csv file for Microsoft Excel, highlighting additional metrics. To view the ad stats for your ads:

Login to your account
Click on the My Ads tab.
Click on "Ad Statistics".

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