Target the Specific Users You Want to Reach

You can target geographic location by Run of Network, United States, United Kingdom, or choose "Custom Targeting".

Choose Custom Targeting to select specific countries, phone manufacturers, platforms or required capabilities.

This will allow you to target your desired audience using the following targeting capabilities:

• Countries and Carriers:
  You can target ads within a country (e.g. US, UK, India, etc.). For certain countries, you can further classify that ad by carriers in those countries
  
• Phone Platforms:
  AdMob allows you to target your ads to certain platforms. Platforms are the basic architecture of mobile phones that determine which software can run on the phone. AdMob allows you to target these platforms separately (e.g. MIDP 1.0, MDIP 2.0, Symbian, etc.) for various device manufacturers
  
• Phone Capabilities:
  AdMob allows you to serve ads to phones with different capabilities. E.g. If you have a service which requires video, AdMob allows you to target only those phones that support video streaming or video downloads.
  
• Phone Manufacturers:
  You can target ads within a country (e.g. US, UK, India, etc.). For certain countries, you can further classify that ad by carriers in those countries
  

To change targeting options for an existing ad campaign select the ad in the Ads tab by clicking on the name of the ad.

Click here to learn more about editing an existing ad   Related Topics:

• Where Ads Will Appear
• Create an Ad
• Performance Ads
• Create a Mobile Landing Page