Ad Approval Policies

It is important to ensure high standards for the user experience when a mobile user views and clicks on an ad. At AdMob we strictly adhere to Ad Content Guidelines. We have also created an Ad Moderation Process, powered by both manual and machine driven moderation, in order to ensure that these guidelines are met.

Ad Moderation: Auto-Approve vs. Manual Approve

You want to maintain the highest standards for your user experience - that's why we created these settings to give you control over the type of ads that appear on your site. Think of the Ad Moderation & Ad Rating Preference Settings as filters that give you control over the ads appearing on your site.

• You can feel comfortable selecting auto-approve knowing that AdMob reviews each and every ad before it appears on your site through a combination of manual and machine screening.
• The auto-approve setting makes sure that you always have a consistent supply of available ads for your site resulting in higher fill rates and greater ad diversity which increases the likelihood your readers will click the ads ultimately leading to more revenue for you.
• While manual approval is a good option as well, you must check back regularly and approve each ad individually. This process can be time consuming and also you run the risk of missing out on the revenue you could be earning while ads are waiting for your approval.

Ad Rating Preference

• You can block ads from competitive sites by entering their url
• You can decide to include age appropriate ads on your site. (Your account automatically blocks age appropriate ads and only provides family friendly ads unless you specifically select age appropriate ads)

• Terms and Conditions