Greetings from AdMob!
Have you checked out the AdMob blog recently? In addition to monthly newsletters where you can find useful tips and announcements of new features and functionalities to help you get the most out of advertising and publishing with us, another great way that you can find out the latest word on AdMob is by checking our blog: http://blog.admob.com/ You can also see the AdMob Flickr Stream and revisit archived posts. Bookmark it and let us know what you think!
AdMob Mobile Analytics
We've announced our analytics product specifically for the mobile web and we are now taking beta sign-ups. You can also view a video on the site in which our CEO, Omar Hamoui, gives a tour of a sampling of functionalities the product will include. Visit http://analytics.admob.com/
to learn more and sign up for the beta.
We created AdMob Mobile Analytics because both publishers and advertisers will benefit from visibility into the activity and usage of your mobile properties and characteristics of your users. If you want to learn more about our vision for the product, Omar posted an in-depth summary of our approach to creating a free, comprehensive mobile analytics tool to further the growth and development of the mobile web on our blog: http://blog.admob.com/2008/05/07/introducing-admob-analytics/To sign-up for the beta and learn more: http://analytics.admob.com/
3 Reasons to Create New Ads Today
If you haven't created new ads in while, we have three compelling reasons you should visit http://www.admob.com/s/my_ads/create_ad and create new ads today:
1) We've streamlined the ad creation process so you can easily create ad copy, place your bid, choose targeting, and review the details all on one page. Learn more about the streamlined ad creation process here:
http://blog.admob.com/2008/05/14/streamlined-ad-creation-process/
2) Keeping ad copy fresh positively impacts performance because users are more likely to click on ads they haven't seen before. Getting in the habit of creating new ads on a regular basis will lead to enhanced performance in the near and long term.
3) Add an image to your text link ad for increased performance. In the new ad creation process, you'll see that you have the option to upload images to be served along with your text link ads. Enhancing your ad with an image is a great way to communicate your message and typically results in increased user engagement. AdMob optimizes ad performance by displaying either your text link ad or the image with the text link ad depending on predicted performance, device constraints, and publisher preferences.
Visit http://www.admob.com/s/my_ads/create_ad to experience the new ad creation process today.
This month's AdMob Mobile Metrics Report shed light on iPhone traffic around the world: alleyinsider.com
It's been a busy month, and we don't have space here to include all the links you may be interested in. Please visit http://www.admob.com/s/home/newsfor more AdMob in the News!
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