June has been a busy month and I'm back to update you on progress in several key areas.
The AdMob Marketplace Continues to Grow
Over 3.8 Billion Ads Served
You may remember that in last month's newsletter we told you we had served 2.8 Billion ads - we have just exceeded 3.8 billion ads served!Here is a quick snapshot of our growth in the last month alone:
Over 225 million ads served in the US
Over 54 million ads served in the UK
Over 80% fill rates worldwide
New Sports Channel
In an ongoing effort to provide you with better content targeting, we have just added a new Sports channel.I highly recommend that advertisers experiment with targeting ads to this channel; as a reminder, you can click here to see the list of channels currently available.
More Major Publishers Added
We are constantly adding new publishers to the AdMob Marketplace and I am excited to tell you about some of the new inventory.Several of our newest publishers are in the top 100 US mobile websites in highly-trafficked categories such as News, Sports and Weather.This brings a broad spectrum of unique users creating expanded reach for advertisers.Please ask your Sales Director or Account Manager about this, or if you are doing your own advertising with us you can use the "Choose Channels" page of the Create Ad process.
As we add new publishers, this means more unique users and more impressions, which is important for both advertisers and publishers.The result for advertisers is better campaign performance and more traffic overall.Stay tuned for more exciting announcements soon.
Enhanced Functionality
Reporting Enhancements
The AdMob Marketplace is the only mobile advertising network to provide you with real-time reporting and the flexibility of looking at overall ad campaigns and site portfolios, or drilling into specific ad or site performance.We have just released enhancements, empowering Advertisers to manage costs and monitor click-thru-rates and impressions, and giving Publishers even more tools to manage earnings and monitor fill rates and eCPM.We have also accelerated the load times for all of the Ad Statistics and Site Statistics reporting.Overall, the AdMob Marketplace is happy to provide Advertisers and Publishers with the most robust reporting tools in the mobile advertising industry.Click here to check them out:Ad Statistics, Site Statistics.
New Feature - Ad Balance Management Tool
In order to help Advertisers ensure that ads are continually running, we have introduced an Ad Balance Management tool.This tool allows Advertisers to specify "low balance" levels at which you will receive notification.If you are a Premier Service Advertiser, your Account Manager can do this for you.Click here to view or modify your current Ad Balance Notification setting.
Looking Forward
Apple iPhone Release
Apple's iPhone is scheduled for release on June 29, and we'll be adding Apple to the Phone Manufacturers within our ad targeting tree.We encourage you to experiment with targeting ads towards specific device manufacturers, which you can do in the "Choose Targeting" page of the Create Ad process.
Premier Service for Advertisers
As you continue to leverage the AdMob network to benefit your business, we're here to help.If you would like to learn more about our Premier Service for Advertisers, please contact us at trymobile at admob dot com, or by contacting our Regional Sales Directors:
Matt Shaw; Western US; matt at admob dot com
Adam Schneider; Eastern US; adam at admob dot com
Andy Smith; Europe, Middle East, Africa; andy at admob dot com
Dedicated Sales Force
We have a sales force of ten salespeople dedicated to bringing the highest quality Advertisers to the AdMob Marketplace. We have global sales coverage with local representation in the UK, France and Germany, and US representatives located in New York, San Francisco and Los Angeles. Publishers in the AdMob Marketplace already enjoy the highest industry fill rates, averaging well above 80% in most cases. We are committed to ensuring increasing depth of advertisers to help you further monetize your sites.
We're hard at work on additional new functionality to help you scale your business with AdMob.You can expect to hear more from us on this soon.In the meantime, your feedback is important to; please continue sending us your questions and suggestions.
Thank you for your business and look for more updates from us soon!
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