September was yet another exciting month at AdMob and in the industry.We've seen tremendous network growth and have been hard at work on initiatives that will help advertisers optimize ad campaigns and ensure more demand for publishers' mobile traffic.
Impactful events in the industry
AdMob network growth
We've now served over 8 billion ads globally!Here is a snapshot of the month-over-month growth in just a few of our markets:
With an average of over 40% growth in our top markets, this means we're seeing tremendous increase for demand of ads, as well as considerable geographic diversity available for your ad targeting needs.
AdMob named "Best Mobile Marketing and Advertising Service Provider"
Thanks to our advertiser and publisher partners, AdMob has been selected the "Best Mobile Marketing and Advertising Service Provider" in last week's Mobile Entertainment awards.AdMob was recognized for innovation and leadership with regards to mobile marketing.We are grateful for your partnership; your feedback has been invaluable and we hope you'll continue to provide us with your input.
MMA new mobile advertising guidelines
Last week the Mobile Marketing Association (MMA) released new guidelines for mobile advertising specifically for the Europe, Middle East and Africa region.These are in addition to existing guidelines for North America and include details such as suggested pixel sizes, text and file sizes, etc.AdMob serves on the board of the MMA and was an active participant in helping to define these guidelines, to which we also adhere.To learn more, you can access the MMA guidelines here.
AdInsights
Demographic Targeting
We know how important targeting is for advertisers.The ability to accurately target the audiences advertisers want to reach means more successful ad campaigns, which for publishers means higher revenue as advertisers place higher value on more qualified traffic.
In an effort to help advertisers reach desired audiences with the greatest possible accuracy, we have collaborated with M:Metrics, a leading mobile media research authority, to conduct their first large-scale research of mobile traffic composition.This in-depth study is the first ever on-device site-centric demographic research.
This reveals the diversity of the mobile media audience available through the AdMob network of sites.I would like to share just a few of the findings from this research:
65% or two-thirds of the people who view mobile ads are in the 18-34 age group, regarded as the most elusive and lucrative media user
Numerous sites that target African-Americans have audience compositions in excess of 50% of the demographic, when the ethnic group comprises only 6.3% of the mobile population
Similar results were found for females (sites with audience composition over 60% females, versus 42% of mobile browser population) and Hispanics (sites with over 35% Hispanic composition, versus 18.5% mobile browser population), among other demographic profiles
In addition to demographic targeting, we took a close look at age composition by channel.
Overall, the data that we've collected shows the diversity of the mobile media audience, which means advertisers can reach their target audience with greater accuracy and publishers can use this data to better understand their audiences.
This demographic targeting is currently available in the US only, however we are using the data we have collected to build targeting profiles for international markets which we hope to make available shortly.
To learn more about our findings, read our press release here.
AdMob AdInsights
In July we launched our iPhone specific ad unit, leveraging core technologies of the iPhone including the iPhone "touch" technology, which tells us exactly where the user touches on the screen. This technology allows AdMob to track which words within an ad attract the most attention from users. As you can imagine, learning what appeals to users within an ad can be a very valuable insight for an advertiser.We're continuing to aggregate and analyze this data, and a few of our initial findings are below:
Part of speech is important.People click on nouns.
Nouns are 67% more likely to be clicked than verbs
Nouns are 71% more likely to be clicked than adjectives
Plural nouns are 48% more likely to be clicked than singular nouns
Proper nouns are 0.7% less likely to be clicked than non-proper nouns
Word position matters. For each position further in the copy, the word is 8.7% less likely to be clicked.
Words in the first position get clicked 8.54% of the time
Words in the second position get clicked 37.8% of the time
Words in the third position get clicked 15.2% of the time
Length makes a difference.
Words with 10 characters have 82% higher odds to be clicked than words with 6 characters
We will be able to use these types of insights to help advertisers optimize their ad copy, which is beneficial to advertisers as it means more efficient ad campaigns.This also benefits publishers as more efficient ad campaigns translates to higher revenue for publishers as advertisers place higher value on more qualified traffic.
We're hard at work on developing best practices and optimization tips.Here are a few quick tips for maximizing revenue.
Integrating Ads onto your Pages
·Place your ad high on the page. Click thru rates (CTR) are significantly higher for ads placed above the fold as users are more likely to see them. Be sure to place AdMob's site install code in a position that is visible to your users.
·Experiment with multiple ads on a page. Our best-performing publishers have placed multiple ad positions on their pages.Be sure to do so in a way that doesn't disturb the user experience. You can do this by clicking on the My Sites tab of your AdMob account and going through the "add site" process.
Ad Approval
·Auto-approve ads.Let us do the work for you.Save time and ensure that all of your inventory is filled by setting your ad moderation to Auto-Approve.If you do choose to manually approve ads, be sure to check back frequently for new ad submissions.
·Multi-ad approval.If you do manually approve ads, save time and keep ads fresh by using the new multi-ad approval functionality in the My Sites section of your AdMob account.
Ad Targeting
·Select appropriate ad categories.Keep your fill rates high and increase click thru rates by selecting only appropriate category restrictions.Users are more likely to click on ads that they haven't seen before.
·Select the correct channel. Be sure that your site is assigned to the right channel so that relevant ads are being seen by your users.
We'll be back with more suggestions for you soon!
AdMob at Industry Events
Mobile Web Americas, Orlando, Florida, Oct. 2-4
MIPCom, Cannes, France, Oct. 8-12
Mobile Marketing Forum (by MMA), Barcelona, Oct. 9-10
Mobile 2.0, San Francisco, Oct. 15
Billboard Mobile Entertainment Live, San Francisco, Oct. 22
Mobile Entertainment Summit, San Francisco, Oct. 22
CTIA Wireless IT & Entertainment, San Francisco, Oct. 23-25
Digital Hollywood, Los Angeles, Oct. 23-26
If you're planning to attend any of these events and would like to connect with us, please feel free to contact us at events at admob dot com
Stay tuned for more updates from us soon.In the meantime, your feedback is important to us. Please continue sending us your questions and suggestions.
Thank you for your business and look for more updates from us soon!
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