We've now served more than 10
Billion ads worldwide.Our network
continues to grow and this month we're proud to welcome advertisers such as
Cadillac and ComedyCentral, as well as publishers such as AccuWeather.We've also announced new reports and
functionality which I'll tell you about in a moment.This combination of continued growth of our
network with high quality partners, key analytical insights and technological
advances made October an important month in ensuring your success in partnering
with AdMob.For advertisers this means
targeted scale & greater reach.For
publishers, this increased competition for your mobile traffic means even
higher fill rates and more revenue.
New Functionality
For Advertisers Enhanced My Ads Tab We've enhanced the functionality available within My Ads to make it even easier for you to track your ads & keep on top of their performance.
Bulk Actions: Now you can Run, Pause, or Submit Bids for multiple ads at one time.
Search & Filtering: No need to scroll through all of your ads when you can use our easy search tool to find just the ads you are looking for.
Tabular View with Stats: Track ad status and key performance metrics quickly and easily, and view multiple ads simultaneously with our new layout.
I think you'll find that these changes make your experience advertising with us even easier. We'd love to hear your feedback: feedback at admob dot com For Publishers Monetizing Facebook Mobile applications with AdMob AdMob just announced a solution that empowers Facebook developers to publish ads in their Facebook Mobile applications. This announcement follows the recent introduction of Facebook Platform for Mobile that allows developers to create mobile web applications for Facebook Mobile. For publishers, this means you can now earn money with your Facebook Mobile applications by showing users targeted mobile ads through AdMob. For advertisers, this means even more qualified traffic for your ads. To learn more about displaying ads in Facebook Mobile applications: http://www.admob.com/s/home/facebook
Our Ad Control Settings Put You in Control You want to maintain the highest standards for your user experience - that's why we created these settings to give you control over the type of ads that appear on your site. Think of the Ad Moderation & Ad Rating Preference Settings as filters that give you control over the ads appearing on your site.
Ad Moderation: Auto-Approve vs. Manual Approve
You can feel comfortable selecting auto-approve knowing that AdMob reviews each and every ad before it appears on your site through a combination of manual and machine screening.
The Auto-Approve setting makes sure that you always have a consistent supply of available ads for your site resulting in higher fill rates and greater ad diversity which increases the likelihood your readers will click the ads ultimately leading to more revenue for you.
While manual approval is a good option as well, you must check back regularly and approve each ad individually. This process can be time consuming and also you run the risk of missing out on the revenue you could be earning while ads are waiting for your approval.
Ad Rating Preference
You can block ads from competitive sites by entering their url
You can decide to include age appropriate ads on your site. (Your account automatically blocks age appropriate ads and only provides family friendly ads unless you specifically select age appropriate ads)
These settings ensure the ads we serve for your site meet your individual needs as a publisher. You can select these settings by going to the My Sites tab and selecting your preferences for Ad Moderation & Ad Rating Preferences.
Introducing AdMob Mobile Metrics
What is AdMob Mobile Metrics? As you may know, we have leveraged the data we collect from the billions of ad requests, impressions, and clicks in our network worldwide to create this new report with market level data. AdMob Metrics highlights manufacturer, device and country-specific data for the month of September in AdMob's top four markets by impressions served: US, UK, India and South Africa. We plan to add additional countries and handset capability data in future releases and we plan to release new free reports on a monthly basis.
Why You'll Love Mobile Metrics Publishers want to better understand mobile data use by operator and by device to target their content and optimize their site performance. Advertisers want to understand demographics and device capabilities as they plan their campaigns. The AdMob Network is not tied to one carrier or operator, so the data in our Mobile Metrics report allows our community to take a glimpse into the mobile advertising market as a whole in the US and around the world.
Highlights from the Report Just one key finding from the report shows the relative market share of handset manufacturers Worldwide and in the US.
To see the full set of metrics and download the report: www.admob.com/metrics Email us at Metrics at admob dot com to join the list for future releases and to tell us what you think.
Looking Forward
It was a pleasure meeting those of you who also attended CTIA in San Francisco. We heard some great ideas and feedback and we want you to know that we value your input. We are committed to ensuring your success with AdMob and will soon be introducing ad/campaign and site performance optimization recommendations and helpful tips - stay tuned for further details.
Mobile Communities and User Generated Content, London, Nov. 7-8
3GSM Asia, Macau, China, Nov. 12-15
Mobile Internet World, Boston, MA, Nov. 13-15
Mobile Marketing Forum (MMA), Los Angeles, CA, Nov. 14
GSM>3G Africa, Cape Town, South Africa, Nov. 21-22
Mobile Advertising, Budapest, Hungary, Nov. 26-29
Digital Hollywood Europe, London, Nov. 29-Dec. 1
IAB Audience Measurement Leadership Forum, New York, NY, Nov. 29
We will be attending and presenting at multiple industry events in November. If you plan to attend and would like to meet with us you can reach us at partners at admob dot com.
Serving our 10 Billionth ad was a big milestone for us here at AdMob and we want to thank you for helping to make that possible. We measure our success on yours, and we are working hard to help you optimize your mobile campaign performance and better monetize your sites.
Thank you for your business and look for more updates from us soon! Regards, Jason Spero VP Marketing
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