Season's Greetings from AdMob!Looking back on 2007, we're excited about the incredible growth of our network in the past year and the tremendous opportunity for us to help you reach new levels of success in the year ahead.From our AdMob family to yours, we wish you all the best this holiday season and we look forward to a prosperous 2008 together!
New Advertiser Spotlight
We saw continued growth in our network during the month of November.Our network now includes advertisers such as Allstate, Blackberry, Best Buy, and Nokia, as well as hundreds of other advertisers.For publishers, more advertisers in our network means an increase in demand for your inventory leading to higher fill rates and ultimately more revenue.
Landing Page Builder Helps You Engage Your Customers
We recently conducted a customer insights survey and we want to thank all of you who participated. We're working hard to incorporate the feedback you gave us in the survey, and we're continually developing new features and enhancements to our products. One of the results of the survey indicated that many of you were not aware of our Landing Page Builder tool.
As an advertiser, an effective landing page is an important part of your mobile campaign. After customers click on your ad, you have the opportunity to engage them in different ways depending on your campaign objectives. The people who have clicked on your ad need a place not only to learn more about your product or service, but also to interact with your brand.
How Can AdMob's Landing Page Builder Tool Help Me?
You can create a mobile landing page with our easy-to-use Landing Page Builder tool
Templates make creation quick & easy - it only takes seconds
Simulated mobile screen helps you tailor your page for mobile
You can preview your landing page on a device with our Send-to-SMS functionality
We host the pages for you
You can choose just one module or mix and match depending on your business needs
Drag-and-drop functionality offers control over page layout
Even if you already have a landing page, our Landing Page Builder tool can help you easily create new pages for your new ads. By creating multiple landing pages for an ad to link to, you can test the effectiveness of different landing pages to optimize your campaign.
Build new landing pages by selecting from our modules
Opt-in pages to have prospects submit email addresses and/or phone numbers
Enable click-to-call
Generate hot leads by capturing personal data through our lead generation module
Please look out for more surveys from us in future and feel free to share your feedback with us on an ongoing basis by contacting us at partners at admob dot com
Industry Trends
The continued expansion of the mobile web means increased traffic and ultimately benefits both advertisers and publishers in the mobile ecosystem. Several factors are coming together to help the wireless industry take steps toward the goal of an open, robust mobile internet. Here are a few:
Verizon's announcement that it will open its "walled garden" approach to mobile content. This is a significant step because Verizon has long been one of the most restrictive US carriers. The term "walled garden" refers to a limited amount of content that subscribers are able to view if their carrier has imposed controls on the browsing environment. Without "walled-gardens" consumers have the freedom to browse the entire mobile web and gain exposure to both content and advertisements. This means more traffic overall, leading to more monetization opportunities for publishers and targetable scale for advertisers.
Google's Android open source mobile phone platform and Open Handset Alliance Project, a consortium of hardware, software and telecom companies dedicated to working toward open standards for mobile devices have the potential to greatly impact the mobile landscape. This open source approach should simplify and reduce the cost of developing mobile applications, leading to new and innovative applications designed for mobile and thus more opportunities to advertise and greater reach.
Flat rate data tariffs are highly related to mobile internet usage. The freedom for consumers to browse without worry of high data charges will allow them to spend more time browsing the mobile web. When people spend more time on the mobile web, they will have the opportunity to view more sites, view sites more often, and the likelihood that people will click on ads is increased.
Proven business model for ad supported content - this is where AdMob and our partners come in. As you know, an advertising-based revenue model allows for development and innovation because mobile site publishers can have confidence they can monetize their site(s). The result is the growth of the mobile web, spurring the creation of engaging new content, increased consumer interest, and an increased number of clicks on ads.
I hope this overview has given you a glimpse into some of the most interesting recent developments that set the stage for mobile advertising to grow in 2008. We're thrilled to work together with you to play an important role in the evolution of the mobile web.
Consumer Electronics Show (CES), Las Vegas, January 7-10
DLD '08, Germany, January 20-22
Digital Media & Measurement, New York, January 22-23
Mobile Marketing & Advertising, San Francisco, January 22- 23
Mobile Web 2.0, San Francisco, January 22- 23
World Economic Forum, Davos, Switzerland, January 23-27
Mobile Search & Advertising Forum, London, January 28
We will be attending and presenting at multiple upcoming industry events.If you plan to attend and would like to meet with us you can reach us at partners at admob dot com.
Thank you for the opportunity to deliver measurable, cost-effective, high-performance results to you in 2007.We're also proud to be your trusted source for market trends through our Mobile Metrics Report.Look for our latest Mobile Metrics Report in your inbox next week!
We look forward to the opportunity to help you achieve your goals again in the New Year.
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