Greetings from AdMob! We're excited to tell you about new functionality in this newsletter. Also, this month we're delighted to welcome TV Guide to the AdMob network as our Featured Publisher of the Month. This premium entertainment site complements our entertainment channel.
Daily Budget Functionality
We know how important it is for advertisers to be able to control your daily spend as well as the delivery rate for how quickly your ads will run. Therefore we are pleased to announce the addition of Daily Budget functionality. We've added this functionality to help you easily plan and manage your campaigns.
You can control your daily budget and specify the delivery rate for your ads (for example: show ads as quickly as possible or spread the budget evenly across the day). Once your daily budget has been spent, your ads will be paused until the next day or until you reset or increase your daily budget. To use this functionality, the minimum daily budget is $100 (AdMob tracks days according to GMT).
You can access the budgeting functionality by visiting My Ads. Click on the "Daily Budget" link at the top of the My Ads page or follow this link: http://www.admob.com/s/my_ads/set_budget
We encourage you to try the new Daily Budget functionality and expect that this will help you to improve your overall campaign performance.
Questions? Feedback about this functionality? Contact: support@admob.com
Install the new Publisher Code
We've just released our first major code update. Features of the new code include:
Reduced latency and faster publisher pageloads
Additional request information for stronger monetization
Single-line ad request designed for clean integration
Enhanced error-reporting and troubleshooting
All popular programming environments supported
Fully UTF-8 compliant so it works with any language
Backwards-compatible with all existing integrations
If AdMob has helped your business grow, we want to hear from you. Tell us about how your traffic has increased, or share the results of a successful campaign.
We will feature your company and your success story in our marketing materials or on our website.
World Economic Forum & Mobile World Congress Highlights
World Economic Forum
AdMob was honored at the World Economic Forum in Davos, Switzerland, as a "Technology Pioneer." A company that is selected as a Technology Pioneer "must have potential for long-term impact on business and society. In addition, it must demonstrate visionary leadership, show the signs of being a long-standing market leader - and its technology must be proven," according to the World Economic Forum.
"It was exciting to be a part of a dialog with media, telecommunications and technology leaders about mobile media business models," says our CEO and founder, Omar Hamoui.
Mobile World Congress
The AdMob team enjoyed meeting those of you who also attended MWC in Barcelona. We had a steady flow of traffic through our booth and heard a great deal of interest in mobile advertising. Here are some themes we observed at the conference:
Hall 7 (the "Entertainment" area where our booth was) has grown dramatically as more and more companies are focused on media business models for mobile.
New devices from SonyEricsson, Nokia, Samsung and others launched with emphasis on mobile web capabilities.
The announcement of decreases in data tariffs from European Operators should further drive mobile web usage.
Press & Events
Links to AdMob in the Press
adidas teams up with AdMob for a groundbreaking campaign:
Home
