Greetings from AdMob!
I want to take this opportunity to give you insight into AdMob - why we are so passionate about developing the tools and solutions to fuel the growth of the mobile web and what it means for you. At our core, we are a technology company. Delivering billions of targeted ads to mobile devices accessing the mobile web around the world is a significant engineering challenge. To deliver exceptional performance to our advertiser and publisher partners, we're focused on advances in targeting, user detection, statistical modeling, and optimization.
Over the next quarter we will release a set of product enhancements and entirely new services that will leverage the experience and technological capability we've been developing over the past two years. It's an exciting time and we're thrilled to share it with you.
NEW: Enhanced Text Link Ads Plus Images
As part of our ongoing commitment to deliver optimal performance for our advertisers and publishers, we are excited to announce an enhancement to AdMob Text Link Ads. Beginning early next week, we will allow advertisers the option of adding an image to their Text Link Ads. Images drive user engagement by helping advertisers better communicate their message. Early testing indicates improvements in ad performance when an image accompanies a text call to action.
These enhanced ads may be served on your site depending on availability, advertiser targeting, and the users who visit your site. You may see text plus image ads on your site as they become available starting this week. We have updated the ad approval process to include an image preview. Revenue and other statistics for text plus image ads will be included as part of the existing Site Statistics and reporting. If you have not updated your Site Install Code since January 1st, you will need to do so in order to be able to serve text plus image ads. Please Log In, click My Sites and look for the Site Install Code link in the upper right. Simply cut and paste into your site.
Early next week, AdMob will launch a refined and streamlined ad creation process. We redesigned the interface to make it even easier for you to create ads in the AdMob Marketplace. You will find the add an image option in the new ad creation interface. We encourage you to try the new enhanced ads and look forward to your feedback.The text ads with image enhancements will be available on admob.com. Early next week we will begin serving these ads to all sites on an opt-out basis. As you would expect, showing images in addition to text ads on your site is completely under your control. You can opt-out in the My Sites tab by going to Edit Site and un-checking the Ad Type Preference checkbox.
Attention Publishers with Sprint Traffic
Sprint recently began transcoding PC websites for their users. In some cases, existing mobile sites may also get transcoded resulting in adjustments to the look and feel of the site. There are a few easy ways to make sure your site is not modified in the transcoding process so that your customers can continue to access the original mobile version. For example, you can add a mobile specific prefix, such as wap.* or m.* or you can use the .mobi Top Level Domain. Learn more and register your site on the Sprint White List by clicking here.
Transfer Bonus: 20%
We introduced many of you to our Traffic Accelerator in March when we held a promotion and increased the bonus to 25% for a limited time. We want to let you know that you can still take advantage of a transfer bonus anytime you transfer $50 or more from your AdMob earnings to run ads in the AdMob network. The transfer bonus is now 20%.
Advertising your site on other sites in the AdMob network is the best way to grow your site and acquire new users. Take advantage of this bonus and get rewarded for increasing traffic to your site by advertising your site in the AdMob network.
Click here to get a 20% bonus: http://www.admob.com/s/my_account/transfer_funds
Thank you for participating in our survey
Participating in our surveys is a great way to let us know what's on your mind. We had a tremendous response to our latest survey and we want to thank you for your insightful feedback. We value your input!
Also, we want to congratulate the winner of our drawing: David Casalini of www.beemood.com, a site that enables you to share your mood with your friends wherever you are.
Thanks again to all of our participants!
As always, if you have questions or feedback on an ongoing basis please contact support@admob.com
AdMob in the News
Video of Robert Scoble interviewing our CEO, Omar Hamoui:
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