AdMob Solutions and Tools

AdMob has hired a team of scientists with backgrounds in computational linguistics and machine learning to focus exclusively on designing our proprietary mobile ad serving optimization algorithm. There are multiple inputs powering this machine-driven optimization including ad relevancy factors as well as ongoing learnings from the performance of our billions of ads served. This ensures that the AdMob Marketplace will select the right ad on the right site for the right user.

In non-scientific terms, optimizing mobile ad serving means better performance for both advertisers and publishers. For advertisers, AdMob’s optimized ad serving coupled with advanced targeting options means that ads are reaching more qualified traffic, which results in higher click-through and conversion rates overall. For publishers, better ad performance means higher eCPMs and more competition for their inventory leads to higher fill rates; these combined results in even higher revenue.

Better network performance overall
means more successful advertisers
and higher earning publishers. In addition
to happy and returning advertisers and publishers,
organic growth of the AdMob Network as the mobile ecosystem grows means more ads and more
inventory to feed back into the optimization cycle.