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The AdMob Marketplace is the only mobile advertising network to provide advertisers and mobile site owners with real-time reporting and the flexibility of looking at overall ad campaigns and site portfolios, or drilling into specific ad or site performance. We empower advertisers to manage costs and monitor click-thru-rates and impressions, and give mobile site owners even more tools to manage earnings and monitor fill rates and eCPM. Overall, the AdMob Marketplace is happy to provide advertisers and mobile site owners with the most robust reporting tools in the mobile advertising industry.
Advertisers
Available on a per ad or per campaign basis:- Impressions
- Clicks
- Click-through-rates (CTR)
- Average cost-per-click (CPC)
- Cost
Publishers
Available on a per site or aggregate basis:- Revenue
- Inventory
- Impressions
- Fill rate
- Click-through-rates (CTR)
