AdMob Solutions and Tools

AdMob connects people who want to buy ads with people who want to monetize their mobile traffic through the AdMob Marketplace. We make advertising and publishing easy with solutions and tools to meet your unique needs.  
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Rich Targeting

 
Options:   Targeting Parameters  |  Content Channels  |  Demographic Profiles  |   Age & Gender Bundles  

Targeting Parameters

Targeting parameters allow advertisers to target users based upon factors such as: Geography Carrier Device
Manufacturer Device
Platform Device
Capabilities  

Content Channels

Communities
These mobile sites may include discussion groups, mobile page building services, forums, or even dating sites.
Downloads
Sites that provide various types of content downloads for their users. Typical download content ranges from games and applications to ringtones and wallpapers.
Entertainment
Sites that provide users with the latest music, movies, TV shows, and other forms of entertainment. Many also offer downloads of trailers or user generated videos.
Portals
These mobile sites organize and categorize a wide range of mobile content. They allow their users to discover new and interesting mobile sites in an easy to use format.
Sports
The sports channel contains mobile sites that offer world and local news, as well as topical information directed and specific interests.
News & Information
The news and info channel contains mobile sites that offer world and local news, as well as topical information directed and specific interests.
 

Demographic Profiles*

AdMob conducts primary research to collect demographic information on users visiting the mobile sites within the AdMob Network. AdMob uses this demographic information, combined with factors such as Operator and Handset parameters to construct demographic targeting profiles. These include gender, age, household income and education parameters.
Business Traveler
Gender:        Male
Age:             18-49
Income:        $100,000+
Sports Fan
Gender:        Male
Age:             18-49
Digital Natives
Gender:        Male & Female
Age:            13-24
Education:    High School & College
College Students
Gender:        Male & Female
Age:             18-24
Education:    Some College
Technophiles
Gender:        Male
Age:             18-34
Income:        $75,000+
Urban Influencers
Gender:        Male & Female
Age:             13-34
Education:    High School & College
 

Age & Gender Bundles*

AdMob’s Age & Gender bundles to enables advertisers to effectively target these audiences.
Ages 13 - 27 Males 13 - 17 Females 13 - 17
Ages 18 - 24 Males 18 - 24 Females 18 - 24
Ages 18 - 34 Males 18 - 34 Females 18 - 34
Ages 18 - 49 Males 18 - 49 Females 18 - 49

*Contact us at trymobile@admob.com to learn more.